AttribIQ learning center
Web analytics guides and resources
Understand your visitors, find your best content and measure conversions. Connect Stripe when you want to see which visits become revenue.
Featured resources
Start with your traffic, explore the journeys that matter and connect the outcomes.
Understand the AttribIQ overview dashboard
Read visitors, pageviews, sessions, engagement, acquisition, content, audience, and optional revenue from the AttribIQ overview.
Read guideUnderstand traffic sources and referrers
Read sources, referrers, campaigns, and direct traffic without assigning more certainty than the browser supplied.
Read guide Featured guideMeasure content and landing-page performance
Use page and landing-page reports to understand what people read, where journeys begin, and which pages contribute to conversion.
Read guide Featured guideCreate path and custom-event goals
Define important website actions as path or custom-event goals before building funnels or connecting revenue.
Read guide Featured guideHow to track Stripe revenue by source and campaign
Connect Stripe Checkout, subscriptions, invoices, refunds, and webhooks to source, campaign, landing page, and session reports.
Read guideWeb Analytics
Understand visitors, pageviews, sessions, realtime activity, sources, pages, countries, and devices.
6 guides
Understand the AttribIQ overview dashboard
Read visitors, pageviews, sessions, engagement, acquisition, content, audience, and optional revenue from the AttribIQ overview.
Read guide Web AnalyticsVisitors, pageviews, and sessions
Understand what visitors, pageviews, and sessions count in AttribIQ and why the three metrics answer different questions.
Read guide Web AnalyticsUnderstand traffic sources and referrers
Read sources, referrers, campaigns, and direct traffic without assigning more certainty than the browser supplied.
Read guide Web AnalyticsMeasure content and landing-page performance
Use page and landing-page reports to understand what people read, where journeys begin, and which pages contribute to conversion.
Read guideBrowse 2 more web analytics guides
Implementation Guides
Install the tracker, verify collection, and connect AttribIQ to your site and app.
3 guides
Install AttribIQ
Install the AttribIQ tracker, verify visitors and pageviews, and start measuring traffic, content and conversions. Add Stripe attribution when needed.
Read guide Implementation GuidesFirst-party tracker proxy for analytics
Proxy the AttribIQ tracker and event endpoint through your own domain using CDN, framework, or reverse-proxy examples.
Read guide Implementation GuidesHow to pass attribution to Stripe Checkout
Capture AttribIQ visitor context in the browser, send it to your backend, and copy it into Stripe Checkout metadata.
Read guideCampaigns & UTMs
Compare sources, campaigns, landing pages, direct traffic, and the outcomes they produce.
5 guides
UTM revenue attribution
Use UTM source, medium, campaign, content, and term fields to report revenue instead of only visits or signups.
Read guide Campaigns & UTMsWhat are UTM parameters?
UTM parameters are campaign tags added to URLs so analytics tools can identify the source, medium, campaign, content, and term behind a visit.
Read guide Campaigns & UTMsWhat is Google Search Console?
Google Search Console reports queries, pages, clicks, impressions, CTR and average position for a verified site in Google Search.
Read guide Campaigns & UTMsSearch Console Revenue Reports
Import Google Search Console data and estimate organic revenue by query and landing page while keeping estimates distinct from payment attribution.
Read guideBrowse 1 more campaigns & utms guide
Goals & Funnels
Define important actions, measure conversion, and understand where visitors leave a journey.
7 guides
Create path and custom-event goals
Define important website actions as path or custom-event goals before building funnels or connecting revenue.
Read guide Goals & FunnelsBuild and read a funnel
Combine path and event steps into a funnel, measure conversion and drop-off, and investigate where visitors leave.
Read guide Goals & FunnelsSignup-to-paid funnel tracking
Track the path from visit to paid account, find where customers drop out, and see how later refunds or churn change the result.
Read guide Goals & FunnelsWhat is MRR?
Monthly recurring revenue, or MRR, is the normalized recurring subscription revenue a SaaS business expects in a month.
Read guideBrowse 3 more goals & funnels guides
Revenue Attribution
Trace MRR, renewals, refunds, and paid customers back to their source.
5 guides
What is revenue attribution?
Revenue attribution connects visits, UTMs, campaigns, landing pages, sessions, and payment events to paid accounts.
Read guide Revenue AttributionWhat is marketing attribution?
Marketing attribution explains which channels, campaigns, ads, pages, and touchpoints influenced a signup, purchase, or subscription.
Read guide Revenue AttributionAI referral attribution methodology
How an identifiable AI referrer or campaign signal can connect a known visit to a matched payment, and what missing signals cannot establish.
Read guide Revenue AttributionLanding page revenue attribution
Measure which first pages and pricing paths create paid accounts, not just visits or signups.
Read guideBrowse 1 more revenue attribution guide
Stripe & Payments
Carry attribution through checkout, webhooks, subscriptions, and custom billing systems.
7 guides
How to track Stripe revenue by source and campaign
Connect Stripe Checkout, subscriptions, invoices, refunds, and webhooks to source, campaign, landing page, and session reports.
Read guide Stripe & PaymentsWhat is a Stripe webhook?
A Stripe webhook is an HTTP notification Stripe sends to your backend when payments, subscriptions, invoices, refunds, and customer events happen.
Read guide Stripe & PaymentsWhat is checkout attribution?
Checkout attribution connects the visit, campaign, landing page, and session before checkout to the payment event that happens after checkout.
Read guide Stripe & PaymentsHow to connect Stripe Checkout to Google Analytics 4
Connect Stripe Checkout to GA4 using client IDs, verified payment webhooks and Measurement Protocol. Handle purchases, renewals, refunds and duplicates.
Read guideBrowse 3 more stripe & payments guides
Privacy & EU Analytics
Use privacy-minimizing analytics patterns for EU-hosted SaaS reporting.
3 guides
GDPR-friendly revenue analytics
Design revenue analytics with data minimization, clear purpose, EU hosting, and careful handling of identifiers.
Read guide Privacy & EU AnalyticsWhat is a first-party cookie?
A first-party cookie is set by the website a visitor is using and can help remember sessions, preferences, login state, and analytics identifiers.
Read guide Privacy & EU AnalyticsCookieless analytics with revenue attribution
Compare cookieless analytics with first-party attribution when Stripe or Payment API revenue needs to be tied to visits.
Read guideAPI Reference
Tracker setup, browser attribution, Payment API events, and CLI report references.
4 guides
Web Tracker Reference
Install the AttribIQ tracker and record sessions, pageviews, referrers, UTMs, goals, events, and checkout context.
Read guide API ReferenceBrowser Attribution API Reference
Read visitor, session, landing-page, referrer, and UTM context in the browser before signup or checkout begins.
Read guide API ReferenceRevenue Payment API Reference
Send custom purchases, renewals, refunds, and subscription events with idempotency and optional journey identifiers.
Read guide API ReferenceCLI Reporting Reference
Run AttribIQ overview, revenue, campaign, goal, and funnel reports from scripts, release checks, and internal tools.
Read guideAnalytics Fundamentals
Plain analytics concepts for teams that need reliable traffic, conversion, and revenue reporting.
2 guides
What is conversion rate?
Conversion rate is the percentage of visitors, sessions, leads, or users who complete a desired action such as signup, checkout, or payment.
Read guide Analytics FundamentalsWhat is a webhook?
A webhook is an HTTP callback one system sends to another when an event happens, such as a payment, signup, invoice, refund, or subscription change.
Read guideComparisons
Compare AttribIQ with broader analytics suites and privacy analytics tools.
1 guide