Measure content and landing-page performance
Use page and landing-page reports to understand what people read, where journeys begin, and which pages contribute to conversion.
All-pages reports show demand across the site; landing-page reports focus on where sessions begin. Add goals, funnels, or revenue to evaluate outcomes instead of ranking content by traffic alone.
Page reports explain what content received measured activity. Landing-page reports focus on where a session or journey began.
All pages
Use the all-pages view to find:
- Frequently viewed content.
- Pages that changed after a launch or release.
- Paths that may be missing tracking.
- Content worth connecting to a goal or funnel.
Compare both pageviews and visitors. Repeated use of one page can create many pageviews without a similar increase in audience.
Landing pages
A landing page is the first tracked page in the recorded session or journey.
Landing-page reporting is useful for campaign destinations, SEO content, product launches, and pricing paths. It does not prove that the first page caused the later outcome.
Add conversion context
Traffic alone cannot tell you whether a page helped the visitor complete an important action.
Use:
- A path goal for a confirmation or success page.
- A custom-event goal for an in-page action.
- A funnel for an ordered sequence.
- Revenue attribution for matched payment outcomes.
Keep the denominator visible. A page with fewer conversions can still have a stronger conversion rate if it received much less traffic.
Investigate changes
When a page rises or falls:
- Confirm the date range and tracking coverage.
- Compare the source and campaign mix.
- Check whether the URL or route changed.
- Review related goals and funnel steps.
- Separate traffic changes from payment changes.
Next steps
Create a path or custom-event goal, then read landing-page revenue attribution when payment data is connected.
FAQ
Is the most visited page the best page?
Not necessarily. High traffic can come from broad intent. Compare the page with goals, funnels, and revenue when those outcomes are available.
What is a landing page?
It is the first tracked page in a session or journey, according to the tracker and reporting rules.