Free tools for cleaner analytics

Create clean campaign URLs with source, medium, campaign, term, and content parameters that can be tied back to revenue reports.

Inspect a campaign URL, find missing UTM fields, and catch common tracking mistakes before traffic reaches checkout.

Calculate return on ad spend (ROAS) and revenue per visitor. Compare campaign revenue with ad spend, learn the ROAS formula, and understand your results.

Estimate how much revenue is missing source, campaign, visitor, or checkout metadata so teams know what to fix first.