Tools for cleaner campaign and revenue reporting

Create clean campaign URLs with source, medium, campaign, term, and content parameters that can be tied back to revenue reports.

Inspect a campaign URL, find missing UTM fields, and catch common tracking mistakes before traffic reaches checkout.

Calculate revenue per visitor so acquisition channels can be compared by paid outcomes instead of visits alone.

Estimate how much revenue is missing source, campaign, visitor, or checkout metadata so teams know what to fix first.